Truth in advertising

While reading a review during a lull in my TechServices</a> shift, I came across one of the many adverts for VoIP service. This one, however, was special.

VoIP Experst</p>

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VoIP experst???? What the hell? I have tried for some time to not notice errors like this, but my world is rife with them. Technical documentation, once known for its high standards, is no longer. Product collateral and reviews – the same persistent issues: lack of quality and oversight. Perhaps we need to get back to basics. Perhaps we need more copy editors.